Fix the following errors:
Sales and Marketing Messaging
Alignment using WittyParrot
Messaging Alignment Webinar
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A ten person sales team generates 32,000 brand messages per year, yet salespeople rate the clarity of their messaging only 5/10 on average.
- Most messaging is out of date.
- It's inconsistently used and exists in anywhere between 5 and 50 different versions.
- It's product-centric, i.e. not easily adapted in a buyer-relevant context
- It's trapped in documents or presentations and not easily shared.
A Sales and Marketing Messaging Alignment process creates structured re-usable content that is buyer-relevant, well written, appropriate for the information product; clear, concise and consistent.